Free Yahoo! Voucher
Eviser have teamed up with Yahoo! Search Marketing to offer all new customers a free £60 voucher. Thats right, free, gratis, nada, nothing, zilch! Be quick though, as this offer will end soon!
There's no such thing as a free lunch, right? Well, in this case there is! OK, you have to make an initial £60 deposit into your new Yahoo! account, but then you will receive a further £60 credit applied to your account.
Click here for your free voucher
Note: ensure you do not miss your sign up code! I have highlighted the area where your code will be in the image below.
Who is Yahoo! Search Marketing?
Yahoo! Search Marketing is one of the smartest and most cost effective ways to sell products and services online, it allows companies to appear in front of customers expressly searching for what they sell by appearing at the top of search results on sites such as Yahoo!, MSN, Altavista, Wanadoo, Lycos and many more.
Advertisers are spoilt for choice with the new and improved features, making this a great opportunity to join Yahoo! Search Marketing.
NEW Ad Testing
NEW Quality Index*
NEW Geo-Targeting**
IMPROVED Campaign Budgeting
NEW Fast Ad Activation***
IMPROVED Management
*This feature will be launched at a later date.
**Please note the geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.
***Sunkect to various criteria, uncluding the nature of the search terms and the presence of sensitive content in the ad campaign.
The New Yahoo Sponsored Search
The New Yahoo! Sponsored Search advertising platform has launched and has started upgrading European advertisers to the new campaign management console.
The platform is designed to enable marketers to better manage their campaigns for an improved overall return on their search advertising investment whilst providing consumers with a more relevant and higher quality search experience.
This powerful new advertising technology marks a key turning point in our efforts to deliver additional value for advertisers and a more relevant experience for users worldwide.
Additionally, through this platform, Yahoo! will be able to unlock the full potential of our large global user base and our ongoing investments in creating the largest and most engaged audience.
Richard Firminger, Regional Sales Director of Northern Europe for Yahoo!
To facilitate a smooth upgrade experience for its thousands of European search advertisers Yahoo! will transition customers from its current system to the new platform through a phased rollout.
Yahoo! advertisers throughout Europe will start to receive notifications to access the many new features available in the completely redesigned, easy-to-use campaign management console. Notifications to upgrade will continue in stages over the coming weeks.
Yahoo!'s new search advertising platform is designed to connect businesses to consumers even more effectively by empowering advertisers with the right tools, visibility and environment to create ads that are more relevant to users. The platform will provide advertisers with many new features and capabilities once they upgrade their accounts, including:
Fast Ad Activation - provides a streamlined content review process that allows advertisers to launch most new ad campaigns within minutes of submission*. This enables immediate engagement with customer, instant reward for quality improvements and the ability to manage last minute inventory.
Ad Testing - supports automatic rotation of multiple versions of ads to determine the most effective, and over time displays the highest-performing ads more frequently. This empowers advertisers to drive quality, improve click through rate and deliver better value.
Visible Quality Index - scores ads based on quality, bid and other relevance variables, and will be made visible to advertisers to enable them to gauge and optimise placement when the quality-based ranking model is implemented.
Intuitive Control Panel - provides a simplified interface, allowing advertisers to easily understand their performance and modify or enhance campaigns every step of the way.
Goal-Based Optimisation - enables advertisers to let Yahoo! automatically find the least expensive way to meet their Cost Per Acquisition or Return on Ad Spend goals.
Enhanced Geographic Targeting - powered by Yahoo!'s WhereonEarth technology, enabling Yahoo! to more accurately understand and match to user search intent ("Soho, NY" versus "Soho, London") and colloquial terms ("restaurant near Tottenham Court Road" is in central London).
Share of Clicks Forecasting - displays data regarding the bid needed to achieve an estimated specific share of expected clicks.
Assists - allows advertisers to see how ads drive both immediate and deferred conversions across multiple campaigns, not just the last click that led to a conversion.
The new platform has been built for the future so has the capacity to introduce additional distribution options, targeting capabilities and pricing models, as well as additional ad formats enhanced with graphics or rich media. As such it is completely scalable to grow with future market trends.
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